How to create a vegan world
With Tobias Leenaert, vegan strategist and author; co-founder of ProVeg International
Tobias Leenaert runs the blog The Vegan Strategist and has extensive experience in working for a vegan world. This event is part of a Swedish book tour where Tobias Leenaert promotes the newly released Swedish translation of his book How to create a vegan world: a pragmatic approach: Så skapar vi en vegansk värld: ett pragmatiskt förhållningssätt.
Leenaert focuses on why a pragmatic approach is important to get many people to start taking steps towards a vegan ideology and lifestyle. To get more people to change their behavior, we must make it easy for them.
During the talk, as in the book, Tobias Leenaert provides strategic perspectives based on research as well as concrete, practical advice. Among other things, we gain insights into the psychological mechanisms that make people continue to eat meat and drink milk, despite knowing the suffering it causes.
We gain insights into which ways of working towards a vegan world are most effective and into how the vegan movement can organise to become more influential. Leenaert highlights examples of success for the movement to remind us that there are many reasons to be optimistic.
About Tobias Leenaert
Tobias Leenaert is the author of the book How to create a vegan world: a pragmatic approach and runs the blog The Vegan Strategist. Leenaert has worked as a speaker on strategic influence on vegan issues for many years and gives lectures and trainings all over the world.
He is also a co-founder of ProVeg International, a food awareness organisation working with international decision-making bodies, governments, food producers, investors, the media, and the general public to transform the global food system.
Leenaert is keen on thinking out of the box, building bridges between different groups, and practicing what he calls ”slow opinion”.